Comunicación 2.0 en las principales empresas del Sector Servicios del Ecuador

Abstract

Abstract:The present research work was carried out analyzing the most influential companies in the Services sector of Ecuador during the period from January 1 to June 31, 2018, taking into account the ranking of the Ekos magazine of the year 2017, mixed methodology was used : Quantitative and qualitative method with the help of important tools such as Fanpage Karma and Alexa in order to respond to the variables of both websites and Facebook and Instagram in terms of communication management 2.0 that companies handle. In the study it was found that the number of presence and impact are not influential when talking about a brand, since some of the companies had a high percentage of users, but the 2.0 communication index was totally low, since they did not interact or They maintained their pages by uploading content of interest to Internet users, as a result of which their low score. Finally it was evidenced that, the hours and the days are very important aspects when publishing or uploading content in the network.