Representación de la imagen de la mujer en la publicidad y prensa del Ecuador en el año 2017. Análisis de contenido de los diarios El Comercio y El Universo.

Abstract

Abstract:In this work is made known the paper the printed media, El Comercio and El Universo, give to the woman’s image, both in the publicity as the press, during the year 2017, likewise, which one is the percent of her participation in comparison with the male subject and finally, it is analyzed if the diaries generate awareness campaigns to eradicate the gender violence. In this research it was obtained 1768 photographs from the press, through the quantitative method, which allows to know that the immense inequality gap that exists between the male and female gender is very wide, because the news related to the first group are less than a quarter, while the male group has more of the half of the publications collected, on the other hand the minors have minimal presence in newspaper’s pages. The media are a fundamental axis within society, due to the impact and transcendence it generates, that’s why this research it’s looking to identify what are the practices the media made when treat specific topics about the female image.