Confianza y reputación en tiempos de infoxicación

Abstract

Abstract:This research is about trust and reputation in organizations, intangible values that collaborate in the success or failure of a company, that is why the management of communication in organizations must be focused on it, the construction of an identity strong corporate that is able to defend itself against the current digital world, especially in times of infoxication. The main objective is to know if in the current interconnected world is trust and reputation a challenge for companies, for this, a series of questions have been proposed that will be cleared as progress is made with this end-of-degree work, for this a qualitative methodology was proposed, based on structured interviews with the Dircom of five of the main companies, according to the business ranking of the Ekos 2018 magazine, which will be contrasted with the opinion of national and international experts in order to know if what the academy says is contrasted in the professional life of communication managers.