Modelo de Negocio en base a la metodología CANVAS, para pequeños productores agroalimentarios del cantón Atahualpa. Año 2018

Abstract

Abstract:The present research work entitled: "Business model based on the CANVAS methodology for small agrifood producers in the province of El Oro" has as its purpose the design of a business model based on the Canvas methodology for the company Achirales, dedicated to the elaboration and commercialization of fresh cheeses, located in the canton Atahualpa, province of El Oro. The Canvas business model is an important tool to know the structuring of the business and offer value proposals focused on the needs of the client, it is represented by nine blocks that allow creating strategies that differentiate them from the competition, taking into account the four fundamental areas of business: customers, supply, infrastructure and economic viability. After an internal and external analysis, the current situation of the business and the sector was known, as well as the opinion of the consumer through a validation of the product and the problems for its commercialization.