Propuesta para la creación de un restaurante de comida tradicional lojana en la ciudad de Loja – Ecuador

Abstract

Tourism activities promote an economic dynamism, which benefit the people who are part of these activities. On the other hand, in the city of Loja, there are currently services that offer traditional products, but none of them revalues both the raw material and the production chain. With this premise, through the present thesis work entitled "Proposal for the Creation of a Traditional Lojana Food Restaurant in the city of Loja"; it is pretend to develop a sustainable business structure, which contributes to improving the economic growth of the locality, through the implementation of gastronomic experiences that attract both domestic and foreign tourists, who seek not only to eat, but to know firsthand the processes related to the products and the natural and cultural environment that surrounds them.