Competencias mediáticas en niños y niñas de 4 a 8 años de la Escuela de Educación Básica Dr. Vicente León Picón, provincia del Azuay, año lectivo 2018 2019.

Abstract

Abstract: The purpose of this researching was to diagnose the level of media competencies in children from four to eight years old from the School of Basic Education Dr. Vicente León Picón, six dimensions based this work: language, technology, interaction, production -diffusion, ideology-values and aesthetics. The instrument was the survey applied to 170 children that allowed knowing the scope of media competence in the dimensions described above. The results obtained with the application of the survey reflected several dimensions about the intellectual development of minors. As for values and ideologies, infants identify and classify activities based on gender standards, these behaviors transmitted to children from their immediate surroundings. The children demonstrate to have a judgment that based mainly on the visual elements, in the tests related to the association of emotions the graphs influence in the criterion that they elaborate. In spite of this, if the content to which they are exposed does not have deceptive elements, most infants interpret the message, and are capable of fabricating their own ideas and discernment.