Modelo de Negocio en base a la metodología CANVAS, para pequeños productores agroalimentarios en la provincia de El Oro. Caso: Helados D Laury

Abstract

Abstract:The CANVAS methodology is an easy, fast and low-cost way that allows the entrepreneur to visually determine, through nine modules, the company's situation. The objective of the work is to design a business model based on the CANVAS methodology for the Entrepreneurship Productos D`Laury, located in the Balsas canton, province of El Oro. The main activity of the venture is the production and distribution of artisanal ice cream. For the collection of information, punctual visits to the facilities, interviews to the producer and a market study to the inhabitants of the canton were made, where the weaknesses that the company manifests were determined as: the lack of offers and promotions, the packaging of its product does not meet the expectations of its consumers, the distribution and positioning are stagnant, analyzing all these variables a business model is proposed to apply strategies that allow us to have a proposal of attractive value for the market and thus be able to satisfy the desires and customer needs to have sustainable growth in the market.