Influencers en social media: análisis de los diez influencers de Ecuador en el sector musical y su interacción en la red social Facebook

Abstract

Abstract:The term influencer has existed since ancient times and was known as an opinion leader, but this form of influence changed its course with the emergence of the internet, which has revolutionized the era of communication, therefore, social networks as well as being considered a space for meeting and interaction between users, they have become the main channel where relations of influence are fostered. This research work aims to identify the main influencers of Ecuador in the music sector and its impact and interaction in the social network Facebook, for this the ten singers with more presence in the aforementioned social network are analyzed, taking into account variables as: presence, growth, activity, participation and engagement, to later figure a Top 10 that is reflected in a map of power. The research is carried out during the month of January 2019, in which relevant information is collected and analyzed regarding the dissemination of content and interaction that influencers carry out.