Comercio justo como estrategia de inserción competitiva al mercado, en los actores de la economía popular y solidaria de la ciudad de Quito. Año 2019

Abstract

Abstract: The objective of this research is to propose fair trade as a real competitive insertion strategy in the Quito market, specifically in the textile sector, developing a tool for the popular economy based on the ten principles of fair trade, where seeks to balance the benefits of small producers. The basis of the research was the background of fair trade at a general, regional, national and city level of Quito. The operation and regulations of the institutions that guarantee and promote the popular and solidarity economy are detailed. It is concluded by conducting an investigation of the textile associations of the canton of Quito with the purpose of knowing the additional organizational, administrative, financial and commercial reality of knowledge of fair trade. The compiled responses show ignorance on the part of the associations on fair trade and the principles, however interest is shown in the proposed strategies that enable organizations to participate in the fair trade market.