Uso de medios digitales, por parte de comunidades u organizaciones dedicadas a labores turísticas y artesanales en el cantón Saraguro, en el periodo julio - diciembre 2019

Abstract

Abstract: This research was carried out in the five organizations under study, on the Use of Digital Media, by communities or organizations dedicated to tourism and handicrafts in the Saraguro canton, in the period July-December 2019, due to the contribution of information by these organizations. The study combined quantitative and qualitative methodology, where the information was first collected, using scientific techniques, and then make an analysis of the results. To know the contribution of the new social media, in the organizations dedicated to tourist and artisan works in the Saraguro canton, a survey is applied to the representative of each organization, the Fanpage Karma tool is also used to determine activity and influence in digital spaces. In this way, the social environment of greatest use was detected, such as its contribution and importance for these organizations.