Comercio justo como estrategia de inserción competitiva al mercado, en los actores de la economía popular y solidaria de la provincia del Carchi año 2018.

Abstract

Abstract:Fair trade has as its main premise the fair compensation of work, and therefore respect for the rights of the producer and consumer is guaranteed, based on twelve principles that offer guidelines for achieving an equitable trade of profit for the actors involved, while pursuing sustainable and self-sustaining growth. Organizations in the People's and Solidarity Economy (EPS) need to improve their competitiveness, however, there is no full application of fair-trade principles, hindering their development in the domestic market and thus having an impact on the economy of producers. The research identified the main constraints and difficulties that EPS organizations have in achieving fair trade, mainly finding the lack of pricing policies that guarantee a benefit to the producer, the lack of quality certifications that also affect these prices. Therefore, the research provides strategies aimed at boosting the competitive level and strengthening fair trade for actors in the popular and solidarity economy.