Mercado binacional como recurso turístico en la frontera Huaquillas - Ecuador año 2019.

Abstract

Abstract: This research aims to analyze the binational market as a tourist resource on the Huaquillas border, thus knowing the motivations of visitors in addition to identifying the main benefits and barriers present in the binational market, together to know the tourist spending at the border and the level of satisfaction of both tourists and the hiker. Quantitative research is based on the use of information from secondary sources and fieldwork through the application of 384 surveys for an infinite population, the Likert scale was established to measure the respondent's degree of conformity Through the results obtained it is established that the greatest number of people who visit the binational market are hikers in addition that their main motivation is purchases, additionally the variable pollution is identified as the main barrier of the binational market.