Plan estratégico de posicionamiento de marca para el laboratorio Bee Social Lab de la ciudad de Loja

Abstract

Abstract:Communication plays a preponderant role in the daily life of the individual and of companies. We can show that the main step of a company that wants to go out to the market is to make itself known, sell its activity or product, there is an urgent need to communicate; For this, it must know the environment that surrounds it, set the objectives to be achieved with communication, develop the necessary strategies to achieve them and define the actions to be carried out, all developed in a strategic communication plan. An organization that strategically plans its communication enhances its brand positioning and builds favorable relationships between different audiences, which makes it possible to achieve a desired level of efficiency and effectiveness to achieve the social and economic objective. The aim sought with the communication plan is to make it an efficient work tool adjusted to the characteristics of the company, in response to the need to respond through action tactics. The steps to follow are presented so that communication with the Bee Social Lab audiences and stakeholders is correct and allows a good brand positioning.