Modelo de un plan de comunicación integral para la visualización de emprendimientos

Abstract

Abstract: Entrepeneurshipin Ecuador is considered a dynamic axis of the economy, in its execution is the involvement and commitment of an active population, according to the Secretary of Higher Education, Science, Technology and Innovation (2019), today there are various public and private institutions that they generate actions in favor of entrepreneurship, and public policies that guarantee their action. This research is carried out from the axis of communication and pretends to present the essential aspects that must be considered when managing integral communication forent repreneur ship. Supporting entrepreneurship enhances the economic development of the countries, since the objective of entrepreneurship this research was to design an integral communication planning model for ventures, through a conjuncture analysis using a qualitative methodology. Communication must be a firm ally of entrepreneurship, due to these facilitate access to the resources necessary to undertake, solve problems and provide advisory communication to all new ventures.