Planificación de la comunicación estratégica integral para la Escuela para el Desarrollo Empresarial y Social (EDES) para fortalecer su presencia y visibilidad

Abstract

Abstract:All companies need to innovate their image to be competitive. Therefore, they must establish tools like strategic communication to promote their stay and growth in the market, and this must always be changing according to society's needs. Strategic communication prioritizes both internally and externally the need for feedback between bosses and workers and between the client company and other actors involved in business actions prevail. To accomplish it, a survey was conducted to the alumni, other in customer satisfaction, and another with the EDES staff. To receive feedback with the results of this and thus determine that for almost 90% of workers, clients, and alumni EDES, there is a proper communication strategy. However, there are situations such as the need to promote internal communication that needs to be improved. All of the above concluded that although EDES is going through adequate planning of strategic communication. It still needs to integrate itself based on internal communication between managers and employees; this will also be transmitted to the external public's vision of the company's business training and program services provided by the company and will allow this business school to become increasingly competitive.