Desempeño social y rentabilidad del Banco General Rumiñahui, en el periodo 2013-2019

Abstract

Abstract:This research was developed with the objective of analyzing the social performance and profitability of Banco General Rumiñahui (BGR), in the period 2013-2019, whose study was of a descriptive exploratory type and using the bibliographic review presented by the Superintendency of Banks, page official of the BGR and Asobanca, we will seek unity and analyze the social performance indicators of the BGR such as gross portfolio, operating expenses per monetary, percentage of female personnel participating in the board of directors, distribution and advertising channel, attention to customer complaints , customer satisfaction and loyalty, employee training, staff and percentage of female staff, employee turnover and satisfaction ratio, employee participation, personnel expenses and for profitability, the ROA and ROE indicators were used. Finally, when analyzing the indicators, it was determined that the social performance and profitability of the BGR are related to each other, since the bank fully complies with the social objectives and goals, which allows the BGR to achieve high profitability by promoting various services and products, innovating and adapting their reality to the changes that arise, achieving financial growth.