Estructura de contenidos y narrativa audiovisual de un canal de televisión en línea

Abstract

Abstract:This work consists of a proposal to create an online television channel for the Universidad Técnica Particular de Loja, and a pilot program for it. Television is one of the three great traditional media along with radio and the press, and it is one which that has best adapted to the digital environment thanks to its dynamism and flexibility. Video content is easy to consume and thanks to the Internet it becomes accessible anytime, anywhere. To develop this work, a mixed methodology was used through surveys, interviews and focus groups with experts to determine the best approach for the channel, and the preferences of the public for the consumption of audiovisual content. The public has an interest in consuming information from an online television channel, which informs, entertains, and educates, and whose contents can be related to the scientific and cultural production of the university. Digital media allows greater flexibility in their content and the possibility of experimenting with new formats to present productions.