Inteligencia artificial: comunicación segmentada e interactiva de la innovación, caso de estudio Empresas Innovadoras del Ecuador según ranking Ekos 2019

Abstract

Abstract:The New technologies are taking hold in different fields, especially in the communication one, organizations regardless of their size have decided to innovate, but others have remained stagnant. The purpose of this research is to identify the food companies in the ranking of the Ekos 2019 magazine, which employs artificial intelligence technology in order to establish the relation with their public of interest and the type of tools used. The chatbots/bots are fundamental for companies that want to innovate in communication, these tools can be hosted on websites and social networks, they are available 24/7 and 365 days a year and provide instant information. To develop this study, it was employed the qualitative methodology and the techniques applied were the bibliographic review and participant observation. The result showed that no company has implemented the chatbot on their digital platforms yet, but there are 3 companies that have bot on Facebook with automatic questions and answers. In conclusion, companies should implement chatbot/bot correctly to improve the relationship with their customers.