Diseño de un producto turístico para la reactivación delturismo comunitario en la comunidad de Santa Bárbara delaEsperanzaaño2021

Abstract

Abstract: The community of Santa Bárbara de la Esperanza is located in one of the so-called magicaltowns, such as the Cotacachi canton; Due to its geographical location, it is surrounded by avariety of fauna and flora, in turn; It has a unique cultural wealth, which is very attractive totourists. A couple of years ago, the community received tourists, thanks to the Runa Tuparitour operator, but; Currently, Santa Barbara is going through a complicated period due to theCOVID-19pandemic.Therefore,thepresentworkwasdevelopedtopromotethereactivationof community tourism in Santa Bárbara de la Esperanza. A sample was made of 163 people,to know their predisposition to know the community. The results obtained, determined that;91% of those surveyed are willing to visit the community; for its natural attractions, customsand traditions; besides tasting the gastronomy; because all these activities are very relevantfortheirpsychosocialwell-being,whichwasaffectedbyconfinement,duetoCOVID-19.