Proyecto de factibilidad para la creación de una empresa de producción y venta de jabón de manos en el sector Norte del Distrito Metropolitano de Quito

Abstract

Abstract: BellaSensia will be the name of the company in the detergent and soap manufacturing industry sector, the same one that has presented an increase in its sales volume due to the appearance of COVID19, since to reduce the level of contagion people must maintain a washing frequent hands. Field research was carried out, through which it was possible to identify that the families of the DMQ will be willing to consume a new liquid soap that has a good aroma, takes care of the skin and has an affordable price. The strategy to position itself in the market is to offer a differentiating product, made with beneficial natural products for skin care, without the product competing directly with big brands, but instead looking for differentiating elements that motivate the purchase and evaluation of the product. The process will be carried out in an artisanal way, with machinery and special equipment for handling the product. 6 people will be hired for the company. The project will require an initial investment of USD 130,089.72 consisting of 60% contribution from investors and 40% of a loan granted by the CFN. It is concluded that the project is profitable with a NPV of USD 200,898.56 and an IRR of 56% higher than the Discount Rate of 14.10%. With these results, the project is acceptable to the investor and its application is recommended.