Propuesta estratégica de marketing digital post pandemia en la empresa Industrias Metálicas Imperio Metalimperio SAS, para potenciar su imagen y comercialización de productos

Abstract

Abstract: Digital marketing has become a key tool to improve the visibility of companies, increase their competitiveness and attract new customers in the digital environment. However, Industrias Metálicas Imperio Metalimperio SAS. faces the challenge of not having a digital presence, which limits its reach and sales. The purpose of this work is to design a strategic digital marketing proposal for Metalimperio, which will help strengthen its image and increase its sales. In order to meet the objective, a descriptive methodology with a mixed approach was applied, where surveys and interviews were conducted with both customers and key members of the company. The information gathered allowed us to identify strengths, weaknesses, opportunities and threats, revealing the need to improve and diversify digital communication channels, as well as to implement an online sales channel. The strategic proposal includes the development of an online store, optimization of positioning through SEO and SEM strategies to create value in the content, and thus improve the company's digital visibility and increase sales.