Plan estratégico de marketing digital para la Unidad Educativa Esperanza Eterna, en la ciudad del Puyo, provincia de Pastaza

Abstract

Abstract: This research presents a strategic Digital Marketing plan for the Esperanza Eterna Educational Unit, located in Puyo-Pastaza, with the objective of strengthening its online positioning in order to attract new students. Thanks to an analysis of the current situation, some opportunities and challenges were identified. It also helped us understand the importance of using SEO tools, as well as the use of social networks and content marketing. The proposed strategies include improving the website through the use of SEO tools, and the implementation of social media strategies, which can increase visibility by 30%. The methodology used was mixed, because it merges quantitative and qualitative approaches, and allowed us to obtain important information for better decision-making in the future. Finally, KPIs were established to measure the success of the proposed strategy to ensure that it remains sustainable over time.