Estrategias para fidelizar al cliente Shineray a través de plataformas digitales

Abstract

Abstract: Shineray, a leading company in motorcycle assembly and marketing in Ecuador, faces the challenge of strengthening customer loyalty through digital channels. In this context, it was proposed to strengthen strategies to build customer loyalty in Shineray, thus achieving long-term relationships and optimizing the digital experience. A mixed methodology (quantitative-qualitative) was applied. The results identified that personalized content and communications help increase customer interactions and loyalty with the brand. Designing an appropriate buyer persona will allow messages to be adapted to each digital platform depending on the audience. The inclusion of multi-channel support will improve customer response while relevant content on social networks will enhance long-term loyalty. SEO strategies will offer an advanced customer experience. Constant monitoring of KPIs allows for timely adjustments and the fulfillment of objectives. Concluding that applying this digital marketing plan will allow Shineray to strengthen its position in the market, improve customer experience and ensure sustained growth.