Estrategia de transformación digital y marketing para el Instituto La Castellana

Abstract

Abstract: The La Castellana Institute faces challenges that harm its growth and sustainability, including the lack of integration of technology and communication strategies, limiting its ability to attract and retain students, harming its visibility in the face of competition within the educational field. However, majors such as Agricultural Business and Foreign Trade have shown little interest among students, while the Risk Management major has increased, which ensures the need to adjust its academic offering to current market demands educational. Digital transformation is an opportunity for the Institute to modernize and optimize administrative processes, enriching student experiences and in turn positioning the Institute as a model of innovation. In addition to this, adopting more innovative learning methodologies and investing in technological infrastructure and training teaching staff will allow the Institute to provide education aligned with the demands of current needs, focusing on a strategic approach and key alliances, consolidating its brand as a technological, competitive and innovative educational reference.