Estrategias para el desarrollo de habilidades transversales del personal de ventas en el supermercado Consum con enfoque en Management 3.0

Abstract

Abstract: This research focuses on the implementation of strategies for the development of transversal skills of sales staff in the Consum supermarket in the city of Barcelona Spain; based on the diagnosis developed,, based on the diagnosis developed, faces certain difficulties related to soft skills and innovation, due to lack of knowledge of attitudes and skills that allow them to think and work in a harmonious way, preventing them from adapting previous experiences to present situations in order to solve conflicts that affect the strategic clarity and efficiency of the organization. Based on the prioritization of alternatives, it was established that the most convenient in relation to the importance of mastery, cost, productivity for the organization and time of implementation of the proposal, is the implementation of Mangament 3.0 programs, which generates a significant impact on the updating and transformation of strategies that integrate motivation, communication and continuous training, to improve the company's business leadership.