Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio: Cárnicos y Embutidos El Corral, del cantón Shushufindi, año 2024

Abstract

Abstract: This research addressed the analysis of the level of digitization of entrepreneurship in Ecuador, an essential aspect for business success today, however, many ventures face challenges such as the digital divide and low adoption of digital tools and technologies, which has contributed to a high rate of entrepreneurial mortality. For this reason, the main objective of this research was to analyze the level of digitalization of enterprises in Ecuador. Case study: Cárnicos y Embutidos El Corral, from the Shushufindi canton, year 2024. A qualitative and descriptive methodology was used to collect information through a semi-structured interview with the owner and the collaborator of the enterprise. The results revealed that the level of digitization of the enterprise is low, facing significant challenges such as the scarcity of economic resources and the lack of digital knowledge and skills of the staff, limiting their ability to compete in an increasingly digitized environment.