Plan de Marketing para posicionar a la empresa FAME

Abstract

Abstract: This contribution to the company presents the strategic plan for FAME's positioning in the national market. Through a detailed analysis of the situation, the trends in digitalization, sustainability, and preference for brands that promote cultural diversity are highlighted as significant opportunities, as well as the key problem: the lack of loyalty and poor digital integration, which limits the company's reach and competitiveness. Specific strategies are also established to achieve the plan's objectives, including the personalization of the customer experience through the implementation of CRM, customer loyalty programs, the creation of omnichannel communications, and community engagement to build a strong emotional bond with the brand. Monitoring and monitoring metrics are used to measure the impact and adjust actions, ensuring their effectiveness. As a result, FAME must position itself as an ethical and sustainable brand that will meet market needs and generate customer loyalty in the medium term, strengthening its reputation and growth, consolidating its position as a leader in a difficult and competitive industry.