Propuesta de implementación tecnológica para fortalecer la comunicación interna y externa, el liderazgo y el enfoque de management 3.0 de la empresa Mascor A

Abstract

Abstract: Mascor af has been in the market for over 10 years, but today's more competitive market requires organizations that wish to survive in the technological era to innovate and stay current. Therefore, it is important that leadership, starting with the leader, guide the company through its growth, evolution, and technological implementation. Likewise, strengthening and including internal and external communication and continuous innovation allow for the increased use of digital platforms, which are essential for the organization, as they connect the buyer with the organization and employees with each other. It is also necessary for companies today to apply a management approach that improves culture, identity, values, and principles. For this reason, this improvement proposal helps the company identify actions that allow it to improve communication channels, technological innovation, and leadership.