Desarrollo de cortes de carne vacuna de animales alimentados a pasto madurada al vacío en Santa Cruz de la Sierra, Bolivi

Abstract

Abstract: This thesis focuses on researching and analyzing the Bolivian market to propose strategies for the development of vacuum-aged, grass-fed beef cuts. The study identifies opportunities and challenges facing the production and marketing of these cuts in the country's socioeconomic context and proposes key points for their market introduction, considering social and environmental actions. Data collection was conducted through interviews with experts in the Bolivian meat industry and focus groups with people with target customer characteristics. The results demonstrate the growth of the meat industry in Bolivia, as well as the potential to develop these types of cuts while ensuring tenderness and safety. A business model is proposed for developing this type of cut through a cost, revenue, break-even point, and investment analysis structure. Additionally, marketing and sustainability strategies were developed for the comprehensive development of the business model.