Plan de Comunicación Estratégica y Marketing Digital para la empresa Taitaleta Cakes

Abstract

Abstract: Taitaleta Cakes is a pastry company, is 4 years in the market, aims to sell desserts artisanally, this means that they produce it with their own hands, following traditional recipes and sell them through social networks like Instagram, Facebook or Whatsapp. Being a company that does not have a physical location, the obejtivo is not to lose the presence in social networks, get more sales and maintain customer satisfaction with the product that is distributed as it is always of good quality so that the user experience is satisfactory, plus the plus that they give in the company to its customers and that differ from other bakeries is that the cakes are made in a personalized way, this means that they can put the details that the customer wants as long as they are within the established budget. The results that could be observed in the analysis is, that they should be constant in the publications of the feed and stories and that it is necessary to implement some discounts depending on special dates.