Plan de comunicación estratégica y marketing digital para la Empresa Carma Gourmet Foods

Abstract

Abstract: To achieve their objectives, companies must differentiate their brand from the competition and consolidate a solid digital identity. In a highly competitive environment, this requires implementing digital marketing strategies aligned with the brand philosophy, thus promoting customer loyalty through social networks and web presence. In the case of Carma Gourmet Foods, weaknesses were identified in its current digital strategy, which motivated the implementation of a study whose objective is to design a digital communication and marketing plan to strengthen its positioning in Quito during 2024. This plan seeks to increase sales by expanding the target audience. To do this, a roadmap is proposed that includes a map of the target audience, the construction of the buyer persona, a tactical-strategic action plan and a creative advertising strategy. These actions aim to consolidate the brand in the gourmet market and improve its digital visibility.