Uso de medios tecnológicos para la comunicación arquitectónica visualauditiva y difusión de la historia del patrimonio arquitectónico de la ciudad de Loja

Abstract

Abstract: This research proposes a visual and auditory architectural communication strategy for the dissemination of the architectural heritage of the city of Loja, focusing on heritage buildings from the 19th and 20th centuries. The lack of effective strategies for heritage dissemination has led to a widespread lack of awareness about its historical and cultural value, which affects its preservation and appreciation by the community. To address this problem, a methodology is proposed that combines graphic surveying, three-dimensional reconstruction, and the use of auditory tools that allow for the generation of immersive and accessible experiences. The National Institute of Cultural Heritage of Loja is selected as a case study due to its historical relevance and the wealth of information available on its conservation and rehabilitation interventions. The proposal includes the development of a digital platform, interactive panels with visual and auditory information, to enhance understanding of the heritage. This technological approach will strengthen the city's identity and raise public awareness about the conservation of architectural heritage and its cultural and social importance.