Desarrollo e implementación de un chatbot inteligente para atención al cliente en el emprendimiento de productos cosméticos.

Abstract

Abstract: The focus of this Curriculum Integration Project is the creation and implementation of a WhatsApp-integrated chatbot. The aim is to enhance customer interaction by offering access to digital magazines, personalized recommendations, complaint management, human advisory services, and real-time order placement and tracking. Unlike traditional implementations, which define intents directly in the Dialogflow interface, this solution uses a Node.js-based server hosted on GitHub to receive and process user messages. The server uses a logical pattern matching system to identify attempts and return responses via WhatsApp. The Coonverso platform acts as an intermediary, connecting the messaging channel with the conversational agent and storing user interactions. It also enables the provision of live human assistance when requested. This system architecture fosters autonomous engagement between users and companies, optimizing business support by offering accessible, efficient, context-aware technology.