Cocteles inspirados en leyendas lojanas, explorando nuevas formas de presentación

Abstract

Abstract: This thesis on cocktails inspired by Loja legends, exploring new forms of presentation, focuses on mixology innovation and the integration of folklore, with the objective of creating distinctive cocktails that highlight their flavor and presentation, strengthening cultural identity and offering a unique experience to the consumer. This study is based on a theoretical framework that details the meaning of mixology, reflecting that this science can tell stories through cocktails. The main points of this research were the selection and analysis of seven legends. Based on these chosen stories, the present cocktail proposals were designed. Each cocktail was made using different mixology techniques. In the experimental phase, a focus group of professionals in the field was organized, where they evaluated the cocktails on different criteria using rubrics, with positive results. Thus concluding that mixology as a science helps and modernizes the improvement of the conservation of cultural heritage, in this way allowing reflection on the need for creativity in this field.