Análisis de la cultura organizacional en diferentes áreas de una empresa lojana, año 2025

Abstract

Abstract: This research aims to conduct a comparative analysis of organizational culture in the different areas of a Loja-based company during the year 2025. The study begins with a theoretical review of the main approaches and models of organizational culture, highlighting the proposals of Cameron and Quinn, Denison, Hofstede, and Schein. A quantitative approach was adopted, with a non-experimental, descriptive design, using inductive and deductive methods. Data collection was conducted through structured surveys administered to 224 employees and 8 managers using the OCAI and MSAI instruments. The results reveal a predominantly hierarchical organizational culture, with formal structures and rigid procedures, while leaders demonstrate greater strengths in adhocratic and clan cultures, which generate cultural misalignment. Based on the diagnosis obtained, specific proposals were formulated for each area: in Area B, innovation was prioritized; in Area A, collaborative leadership; and in Area I, strengthening teamwork. These strategies seek to align culture and management, boosting internal cohesion and organizational performance.