Propuesta para fortalecer la cultura organizacional en el Cuerpo de Bomberos del cantón Paján a través de la implementación de prácticas de Management 3.0

Abstract

Abstract: This study was conducted at the Paján Fire Department, a public institution committed to public safety. The main objective is to develop an intervention proposal based on Management 3.0 practices, aimed at strengthening the values, behaviors, and internal dynamics that make up the organizational culture of the Paján Fire Department, in order to contribute to a more collaborative, motivating, and results-oriented work environment. The problem arises from the need to strengthen the organizational culture in order to optimize the commitment, motivation, and performance of the entity's operational and administrative staff. Therefore, an applied research methodology based on surveys, interviews, and observation was used, identifying critical areas such as limited internal communication, poor leadership innovation, and unequal perceptions of job recognition. The goal was to develop a proposal that seeks to strengthen institutional values, promote transformative leadership, and foster equitable and collaborative work environments. This diagnosis not only represents a strategic opportunity to enhance the organizational performance of the Fire Department, but also contributes practical tools to the field of modern human talent management, strengthening its role in building resilient and efficient organizations.