Desarrollo de una experiencia gastronómica de café de altura enfocada en la cafetería Soul de la ciudad de Loja: Integración de tecnología y trazabilidad a través de códigos QR.

Abstract

Abstract: The thesis focuses on the innovation and creation of a gastronomic experience at the Soul café in Loja, centered on high-altitude coffee. It addresses the importance of traceability and the connection between the consumer and the product, using technology such as QR codes to demonstrate the coffee production process. The research identifies opportunities and highlights the need to improve the perception of Loja coffee, emphasizing its quality and characteristics, through the implementation of a qualitative methodology that includes interviews and surveys. The results are visualized with the implementation of interactive strategies that reinforce the identity of the local coffee. The thesis concludes with a proposal that not only benefits the café but also contributes to the sustainable development of the coffee industry, promoting the appreciation of high-altitude coffee among consumers and with the gastronomic proposal of a cocktail and a tiramisu with coffee-based syrup.