Asistente virtual para el acompañamiento en la asignatura Gestión de Proyectos de Diseño

Abstract

Abstract: This project introduces a virtual assistant as an ICT pedagogical tool for the Gestión de Proyectos de Diseño course, in which sixth semester students of the Multimedia Design program begin their graduation process at the Instituto Superior Tecnológico Metropolitano de Diseño La Metro , located in Quito, Ecuador. A mixed-methods framework guides this study through an exploratory sequential design (DEXPLOS) and a descriptive-exploratory scope. Through a combination of interviews, focus groups, and Likert scale surveys, this study identifies perceptions, difficulties, and needs related to the graduation process. Furthermore, the System Usability Scale (SUS), an internationally recognized and validated instrument, was applied to assess usability. More than 90% of the student population and over 60% of the teaching staff participated in both the qualitative and quantitative phases. Based on the initial diagnostic stage, a design-focused virtual assistant was developed and trained and later implemented in a web based environment. The results show positive perceptions regarding the usefulness, clarity, and ease of use of the virtual assistant as an academic support resource.