Diseño del proceso de incorporación del Talento Humano alineado con la estructura organizacional actual de la empresa Morena Café de la ciudad de Cuenca con principios en Managment 3.0

Abstract

Abstract: The study was conducted at Morena Café, located in Cuenca, Ecuador. The objective was to design a Human Talent onboarding process aligned with its organizational structure and using Management 3.0 principles. The main problem identified was the absence of a formal Human Talent department, a situation that led to consequences such as a lack of staff induction processes, effective internal communication, and professional development. The study applied mixed research methods such as interviews, surveys, and direct observation. The intention was to diagnose the company s strengths and weaknesses in areas such as leadership, culture, and organizational climate. As a result of the study, a visual prototype of the human talent onboarding process was designed. This prototype structured the induction phases, the moments of support, and the experience of the new employee. The improvement proposal includes establishing corporate policies and technical procedures that strengthen personnel management for small businesses in order to consolidate the organizational culture.The integration of tools such as Management 3.0 contributed to the field of Human Talent management, as it demonstrated the possibility of modernizing a company s internal structure without losing its artisanal identity.