Plan de marketing digital para potenciar el posicionamiento de los destinos turísticos de Pomasqui por medio de la agencia Travel Republic KL-EC

Abstract

Abstract: This paper presents a digital marketing plan designed to strengthen the positioning of tourist destinations in the parish of Pomasqui. The main objective is to increase local tourism through a comprehensive digital strategy to be implemented throughout 2026. The execution of this plan will be led by the Travel Republic KL-EC agency, which will play a key role in promoting Pomasqui through its social media platforms. The research focuses on identifying the parish s tourism potential based on statistical data obtained from campaigns carried out by the Pomasqui Parish Government (GAD). This data analysis will be essential to guide digital marketing actions and ensure their effectiveness. Overall, this plan aims to position Pomasqui as an attractive and competitive tourist destination by leveraging digital tools and systematic evaluation of results to achieve a solid presence in the tourism market.