Análisis del impacto del Semáforo Nutricional en la gestión comercial de las empresas de embutidos y lácteos en la ciudad de Loja. Año 2016

Abstract

Health Regulations Labelling Substitute Processed Foods for Human Consumption has generated several reactions among consumers and food producers of the country. In this context, the prospect for commercialization and consume of aliments. This paper analyzes the behavior of both consumers and companies producing lacteal and inlay in the city of Loja, in the face of the rules for the commercialization of products processed, which contemplates the placement of a graphic system of three colors on the packaging of the products. This graphic system indicates the average high levels, and low in sugar, salt or fat in food. These colors are a kind of warning to consumers, which have shown changes in consumption and purchase of products with red label, which have motivated producers to modify manufacturing processes and commercialization to retrieve its customers and attract new in order to moderate the market which is currently adapting to the rules.