Propuesta de un plan de marketing digital para el Restaurante Cook s del Hotel Four Points by Sheraton de la ciudad de Cuenca Ecuador, que permita mejorar el posicionamiento del establecimiento en el mercado durante el año 2024

Abstract

Abstract: Positioning is a strategic objective whose achievement is essential for the proper development of any brand or company. The main objective of this work is to create a digital marketing plan that will improve the positioning of the Cook's restaurant at the Four Points by Sheraton Hotel in the city of Cuenca during the year 2024, with a focus on the local public. To create a strategic approach, it is important to previously define the current situation of the establishment and the target segment that is to be addressed. Once these stages have been completed, the methodology and tools applicable to the achievement of the established objectives can be defined, as well as a work schedule and budget for it. It is also important to define the control points of the actions implemented to finally reach conclusions and recommendations based on the proposed study.