Plan de estrategias de fidelización de clientes para la Plataforma Transaccional Mi Negocio Efectivo en pequeños negocios o puntos de venta a nivel nacional

Abstract

Abstract: This work develops a Customer Loyalty Strategy Plan for the Mi Negocio Efectivo transactional platform, aimed at small businesses and points of sale nationwide. Through the analysis of the Customer Journey Map, the implementation of advanced CRM technological tools, the implementation of innovative technology and the creation of segmented loyalty programs, we seek to optimize the customer experience, increase the recurring use of the platform and strengthen the relationship with affiliated businesses. This project integrates the digital marketing strategy plan, the approach of organic and pause campaigns for social networks, the automation of processes to promote the growth of visibility, engagement and the acquisition of new customers nationwide. The development of all the digital strategies described here is focused on the principles of digital transformation to be implemented in a company with high goals to meet due to its level of competitiveness within the payment platform market where digital businesses are increasingly gaining strength.